| University | Cardiff Metropolitan University (CMU) |
| Subject | HLT6052: Public Relations and Sponsorship for Tourism Hospitality & Events |
- Evaluate the importance of public relations to the tourism, hospitality, and events industries, with particular consideration to the concept of “Reputations”.
- Critically assess the opportunities and threats that the Internet and social media present to the effective management of public relations for the tourism hospitality and events industries.
- Research and evaluate a range of issues affecting public relations and sponsorship most relevant to THE industries, including technological, business, political, geographical, cultural, social, and ethical.
- Research and evaluate cases that reflect good practice and effective strategies in public relations and sponsorship management in THE industries.
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