Assignment Details:
Marriott International and Starwood Hotels and Resort Worldwide has officially merged in Marriott International and Starwood Hotels and Resort Worldwide has officially merged in plans to eventually merge the two giants under one umbrella. The merger is turning out to be beneficial for both brands however, there are many concerns that the management should look into such as the loyalty program.
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In this assignment, you are required to do an in-depth research and analysis on how this Marriott and Starwood brand merging is adjusting themselves within the branding expansion and its operation.
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