| University | Singapore University of Social Science (SUSS) |
| Subject | GSP210: Web Analytics |
Web Analytics Individual Assessment
Your task is to Analyse Google Analytics Data. This is very similar to roles that are carried out in the Industry on a daily basis.
Imagine you are from the Google Merchandise store team. Your job is to ensure these aspects are looked into, data collected, and analyzed to make business decisions correctly. If you have recommendations, that may be included.
Analyze and present each report question with the help of Google Merchant Store Live Demo Account. There are 15 report questions.
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REPORT ANALYSIS REPORT QUESTIONS. Date Range: TBD
1. Which date during the given time period, is the traffic the highest?
2. How many users were there during the period? How many new users were there versus returning users?
3. How many sessions occurred during this period, and what was the average session duration?
4. What is the average amount of time people are spending on the site?
5. What are the first, second, and third most popular browsers to access the site?
6. What are the top 3 countries which users are coming from?
7. How many Pageviews happened during this period? Out of these, how many were unique?
8. How much revenue was generated during this period, and what was the Ecommerce Conversion Rate?
9. Which Campaign is the best for “ROAS”?
10. Which is the most popular Event on the Site?
11, What is the Shopping and Check-Out Behavior.
12. Under Behavior>Content drill down, analyze the 3 best pages and 3 worst pages w.r.t. Bounce Rate.
13. Which Channel has provided the Most Conversions?
14. Which Channel is best for “Assisted” and “Last Click”?
15. Select the date ranges below for comparing in order to answer the following questions: (Range 1: TBD, Range 2: TBD)
a. Overall, has the number of users to the site increased or decreased?
b. Compare the revenue over the 2 time periods. Which was the best-selling product?
c. Which Channel has provided the most eCommerce conversions?
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