French Sporting Goods Retailer Decathlon has more than 1,500 Stores: Supply Chain Management (SCM) Assignment, SMU, Singapore

Question 1

French sporting goods retailer Decathlon has more than 1,500 stores worldwide. Last year, Decathlon opened its first stores in Japan and Vietnam, a superstore in the United States, a retail park in Poland, and a megastore in Singapore.

In its expansion, it has to consistently keep up with customers’ expectations and changing shopping behavior.

(a) Explain the role of supply chain management in Decathlon’s success.