FEM207: Research on the GIANT Health Event to be held in London: Event Planning, Creation & Management Assignment, SUSS, Singapore

Question 1

Research on the GIANT Health Event (https://www.giant.health/) to be held in London, England, from 1 – 2 December 2020, and answer the following questions.

• Describe the marketing mix strategy of the event:

1. Product
2. Price
3. Promotion
4. Place

• Analyse and suggest how each element of the marketing mix strategy would contribute to the success of the event:

1. Product
2. Price
3. Promotion
4. Place

• Assume that risk assessment was conducted four months before the event. Determine FOUR (4) types of event risks (with an appropriate example each) which could happen while planning for the event and use the Risk Assessment Form in Annex A to tabulate your answers. Replicate the form in your submission.