| University | Singapore Management University (SMU) |
| Subject | Applied Advertising and Campaign Management |
Coursework 1: Campaign Analysis (50%)
Learning Outcomes Assessed by this Assignment
1. Explain the key stages of the communications planning process.
2. Define and evaluate appropriate measures for evaluating marketing communications activities.
3. Analyse an advertising campaign for a particular business scenario.
4. Explain how the creative idea and relationships are managed when using a range of marketing communications agencies and evaluate the selection criteria for choosing the agencies.
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