| University | Lancaster University (LU) |
| Subject | Principle of Logistics Management |
Explain how the company competes in its industry. You can look at the
competition, the players in the industry, and the regulations that govern
them, customer expectations in the supply chain, including those of the
end consumer, and so on, which would justify the approach the company
is taking. The statements that you make must be supported by evidence
from credible and independent references.
You need not attempt to address this section using PESTLE, Porter’s 5
Forces, SWOT, etc. Base your assessment on anecdotal evidence
obtained from the owner(s) of the company themselves, or publicly
available information.
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