University | Singapore University of Social Science (SUSS) |
Subject | EMT401 Special & Mega Events |
Case Study
The Singapore Airshow 2024, held at the Changi Exhibition Centre from 20-25 February 2024, stood as Asia’s largest aerospace and defence exhibition. This biennial event showcased the latest innovations in commercial aviation, defence systems, and aerospace technology. The event’s planning and execution demonstrate Singapore’s capability to host large-scale international trade exhibitions while maintaining stringent safety and security standards.
The organization of the airshow required extensive coordination between multiple stakeholders, including the Civil Aviation Authority of Singapore (CAAS), Singapore Armed Forces, Singapore Police Force, and various government agencies. The event utilized the purpose-built Changi Exhibition Centre, featuring 40,000 square meters of indoor and outdoor exhibition space, allowing for both static aircraft displays and aerial demonstrations. Planning for the 2024 edition focused heavily on enhancing visitor experience through digital innovations and sustainable practices.
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The organizers implemented a comprehensive digital ticketing system, virtual business matching platforms, and real-time crowd monitoring solutions. Local community engagement was prioritized through educational programs, internship opportunities, and volunteer positions, providing Singaporeans with valuable exposure to the aerospace industry.
Risk management remained a crucial aspect of the event’s planning, particularly concerning aviation safety, crowd control, and weather contingencies. The organizing committee worked closely with relevant authorities to develop and implement detailed emergency response plans, ensuring the safety of both participants and spectators.
Case Study Questions:
Question 1
Analyze the key resources required for planning and executing the Singapore Airshow 2024. Include human resources, infrastructure, technological requirements, and financial considerations in your discussion. (30 marks)
Question 2
Identify and evaluate SIX (4) potential risks associated with hosting the Singapore Airshow 2024. Discuss the mitigation strategies implemented by the organizers to address these risks. (40 marks)
Question 3
Describe the various ways local citizens were involved in the Singapore Airshow 2024 and examine the benefits of their participation for both the event and the community. (30 marks)
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