| University | Singapore University of Social Science (SUSS) |
| Subject | EMT201: Business Events |
Question
Singapore Grand Prix 2022 was held from 30 September to 2 October 2022. Using this as a case study, write a report of 2000 words. You are required to cover the following points in your report:
- Provide a brief introduction to the Singapore Grand Prix. Identify the benefits of having such an event in Singapore. Illustrate the role STB played to ensure the success of the Singapore Grand Prix from the beginning.
- Analyze the motivation for a company to take up the hospitality package during the Singapore Grand Prix 2022. Identify the objectives when planning the corporate hospitality event. Demonstrate the value of the hospitality package as an incentive trip.
- Given Singapore’s commitment towards sustainability and its 2030 climate target pledged to the United Nations during COP26, analyze how this impacted the planning and execution of an event like the Singapore Grand Prix 2022. Recommend further actions the organizing committee can take for next year’s event to further enhance the sustainability element.
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