| University | Singapore University of Social Science (SUSS) |
| Subject | EMT101: Events Planning & Management |
Question 1
The IWA World Water Congress & Exhibition 2022 will be held in Copenhagen, Denmark, from 11-15 September 2022. Research on the event and any
other relevant websites, and answer the following questions:
(a) Describe the marketing mix strategy of the event:
(i) Product
(ii) Price
(iii) Promotion
(iv) Place
(b) Analyse and explain how each element of the marketing mix strategy could contribute to the success of the event:
(i) Product
(ii) Price
(iii) Promotion
(iv) Place
(c) Describe and discuss the sponsorship plan for the event. Discussions should include the attractiveness of sponsorship assets and the sponsorship tiers/levels and benefits.
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