Demonstrate an understanding of the characteristics and importance of strategic marketing. Conduct a situation analysis such: Managing Strategic Marketing Essay, UBA, Singapore

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University Universal Business Academy (UBA)
Subject Managing Strategic Marketing
  1. Demonstrate an understanding of the characteristics and importance of strategic marketing.
  2. Conduct a situation analysis such that it is possible to develop a concise understanding of the marketing environment.
  3. Use situation analysis findings to develop a set of objectives appropriate for the company and its environment.
  4. Use situation analysis findings to formulate a marketing strategy that will fit the company and its environment.
  5. Devise a marketing plan that provides for the implementation and control of chosen strategies.
  6. Critically evaluate the current research issues in strategic marketing.

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