Communication is very Important in Business Because an Entrepreneur and Every Person: Marketing Communication Assignment, SMU, Singapore

Introduction

1.1 The importance of business communication

Communication is very important in business because an entrepreneur and every person involved in a business need to maintain a good relationship with various kinds of people. The people might be outside the organization or belong to the same organization. Outside stakeholders include suppliers, consumers, shareholders, creditors, government, and society. Whereas the insiders of an organization refer to employees, managers, and owners. Whether a person belongs to the category of an outsider or insider, maintaining a good relationship with everyone is equally important.

Builds a good team

Getting team leaders who are effective communicators will inspire your staff to accomplish your shared goals. Through professional and friendly contacts, a strong and positive working environment will be created. Besides, personal communication quality includes good oral and written communication skills. When the team continues to understand each other, they will create strong team morale, which is beneficial to the health of the organization (The Importance Of Communication In Business: How To Improve it, 2021).

Encourages feedback

Through good contact, employees can communicate more confidently, so that they can communicate ideas about operations with management. You should note that feedback is the key to communication. Contact can always be successful in both directions. Because senior management can provide employees with information about the results of their work, employees are usually confident in providing feedback about the company’s strategic operations (The Importance Of Communication In Business: How To Improve it, 2021).

Boost customer relationships

It is important to maintain careful communication with customers, respect, and easy interaction. Without customers, your company cannot thrive. Successful interaction with customers is also one of the main ways to make customers interested in your business. If you want to market or provide goods and services, you need to listen to and appreciate your customers’ needs and provide them with excellent customer support by solving their problems (The Importance Of Communication In Business: How To Improve it, 2021).

 ANALYSIS

2.1 Business Communication

Business communication is the process of sharing information between people within and outside a company. Effective business communication is how employees and management interact to reach organizational goals. Its purpose is to improve organizational practices and reduce errors.

Let’s first differentiate the main types of communication in a typical organization.

First, internal business communication.

Internal business communication can be:

• Upward communication: any communication that comes from a subordinate to a manager. Or from another person up the organizational hierarchy.
• Downward communication/Managerial communication: anything that comes from a superior to a subordinate.