| University | Singapore University of Social Science (SUSS) |
| Subject | COM308: Analysis of Issues and Trends in the Communication Industry |
The question “The coronavirus outbreak has prompted a significant increase in news consumption, but the economic turmoil is forcing news businesses to accelerate their move to digital and mobile media. The broader picture is that the outbreak is accelerating the trends wrought by the technological revolution, including the rise of smartphones as an interface of news consumption.
”The future of media (2020, June 16), ChannelNewsAsia, Retrieved March 19, 2021, from https://www.channelnewsasia.
In light of these trends impacting the media industry, distinguish and discuss what strategies Singapore Press Holdings and Mediacorp should focus on when growing their news businesses amidst global trends. Appraise and examine these strategies using the market model or the public sphere model. Your answer should be about 2000 words.
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