| University | Singapore University of Social Science (SUSS) |
| Subject | Public Relations (COM301) |
- Describe the various decision areas under each element of the marketing mix and explain how they influence and interact with advertising and promotional strategy.
- How has social media affected different communication models?
- How could ‘Social Return on Investment’ be applied in the PR context?
- Discuss the various factors that account for the way divergence can be achieved in advertising creativity.
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