| University | Singapore University of Social Science (SUSS) |
| Subject | COM259e: Creative Advertising and Copywriting |
Question
For this assignment, please select TWO print and TWO video brand advertisements to analyze.
Your brand advertisements (no sales promotion ads) must cover these four categories:
• Beer
• Shampoo
• Smartphone
• Recycling
For this assignment, you are required to analyse each of the four advertisements based on the following guidelines:
• Examine the main objective of the advertisement
• Evaluate the effectiveness of the advertisement
• Discuss the demographics and psychographics of the advertisement’s target audience
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