COM259e: For this assignment, please select TWO print and TWO video brand advertisements to analyze: Creative Advertising and Copywriting Assignment, SUSS, Singapore

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University Singapore University of Social Science (SUSS)
Subject COM259e: Creative Advertising and Copywriting

Question

For this assignment, please select TWO print and TWO video brand advertisements to analyze.

Your brand advertisements (no sales promotion ads) must cover these four categories:
• Beer
• Shampoo
• Smartphone
• Recycling

For this assignment, you are required to analyse each of the four advertisements based on the following guidelines:
• Examine the main objective of the advertisement
• Evaluate the effectiveness of the advertisement
• Discuss the demographics and psychographics of the advertisement’s target audience

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