University | Singapore University of Social Science (SUSS) |
Subject | COM223e Writing for Strategic Communication Assignment |
Answer the following question.
You are the Corporate Communications Manager for MiCasa Design Studio, a reputable interior design firm in Singapore with more than 15 years of experience. Renowned for its superior craftsmanship, professionalism, and excellent customer service, the company has been a trusted partner for many satisfied clients over the years.
The company’s managing director, Justin Wong, has informed you that, over the past few weeks, several complaints have been lodged against the company with the Consumers Association of Singapore (CASE) concerning a former employee who appeared to have falsely represented the company to homeowners and subsequently absconded with their deposits.
As MiCasa’s Corporate Communications Manager, it is your responsibility to draft an official response to CASE in the form of a professional business letter to be signed by the company’s managing director to explain the situation.
You have gathered the following information. Note that you may have to reprioritise and rephrase them for proper grammar and expression suited to the writing task.
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- Complaints attributable to projects of designer no longer associated with company
- Designer’s services terminated nine months ag
- Fraudulently obtained company name cards and e-letterhead
- Falsified service contracts and invoices
- Procured clients through cold calls and door-to-door sales
- Complaints concern shoddy workmanship, unfinished work, and loss of deposits
- Company immediately informed police once it became aware of complaints
- Renovation work carried out by unlicensed subcontractors
- Materials replaced with cheap substitutes
- Designer pocketed consumers’ advance payments and cash deposits
- Believed to have absconded and remains uncontactable
- Homeowners who purchased renovation insurance advised to contact their insurance providers
- Until police investigation is over, MiCasa unable to make public comments
- MiCasa fully cooperating with police
- MiCasa unable to honour false contracts represented by former employee
- MiCasa advises customers to only transfer funds the company as a business entity through cheques written to “MiCasa Design Studio Pte Ltd” or transfers to its UEN 25532211A
- Customers should never remit payment to an individual
Your managing director has asked you to draft a professional business letter to CASE, explaining t
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