COM222: A Local Health/Sporting Influencer (You Choose One) is Going to Speak at an Online Event: Media Relations Assignment, SUSS, Singapore

Section 1

Media release

A local health/sporting influencer (you choose one) is going to speak at an online event for a local blood bank to promote blood donation. Members of the public will be invited to attend. The Singapore Red Cross has invited the influencer to gain publicity and promote blood donation, which has decreased during the Covid-19 pandemic.

As the communication officer for Singapore Red Cross, you have been asked to write a media release promoting the influencer speaking at the event, encouraging people to attend the online event, and raising awareness of the need to donate blood.

You may make up any necessary details that are relevant and credible. Please state which media outlet you are targeting and the key messages of your media release.

Section 2

Speech

As a communication manager for the Singapore Tourism Board (STB), you have been asked to write a speech for the Chairman of STB to deliver at an online international travel expo held via Zoom. The Vice President/Deputy Leader of the country where the expo is held (you choose which one) will be in attendance to officially open the event. Write a 500-word speech to promote tourism in Singapore following the reopening of its borders to tourists. Please be aware that the tourism industry has suffered during the Covid-19 pandemic. You may make up any details as long as they are relevant and realistic.

Section 3

You must address the question with reference to your own research. Your answer should be at least 400 words.

• Describe the steps in designing and creating an online media kit for an organization. What should be included and how do you evaluate its effectiveness in terms of usefulness for journalists? You must address the question with your own study of current affairs throughout the semester.