Choose an Organization which has Grown into one of the world’s Most Successful Tourism or Hospitality: Marketing Coursework, SUSS, Singapore

Course Work Assignment Question:

Choose an organization which has grown into one of the world’s most successful Tourism or Hospitality or Retailed Chain/ Brands in the world. Discuss why they are so differentiated in their brand name, products or/and services. Could you identify what are the reasons that customers keep coming back for more despite competition is strong?

What are their strength and opportunity of current marketing concern and importance Assignment structure/outline

1. Abstract, Introduction of the business and background

2. Challenges External /Internal environmental analysis or any internal & external factor evaluation

3. Valuable core products and services and its Marketing Concepts, Marketing Research, or whichever are applicable

4.The organisation Competitive Strategies, Marketing Strategies, consumer mindset and behaviour and others.

5. Product Analysis, Pricing decision and choice of Place – one of the 4P’s/7Ps

6. Selection of Marketing Channels and Promotional Strategies

7. Conclusion & Recommendations.