Choose a Company That You Believe has Achieved Superior Performance in at Least TWO Separate Countries: International Marketing Essay, UoB, Singapore

Assignment brief:

Choose a company (other than any firm which you have mentioned or studied in a previous assignment) that you believe has achieved superior performance in at least TWO separate countries. Collect data/information regarding this company from published material (online or otherwise).

Notes for guidance:

Use relevant concepts and models to:

• detail and defend the extent to which this company has achieved superior performance in BOTH countries;
• describe and critically analyze the marketing environment of this company;
• identify and critically evaluate the factors in their marketing activities that have contributed to their superior performance

• Use secondary data, DO NOT do any primary research
• Ensure that you do not exceed the word count limit; any text going beyond this word-count allowance will not be marked
• Provide a word count at the start of your document.
• Assignments should be submitted in size 12 font, with double line spacing.
• Ensure that your discussions flow coherently, use, and number subheadings; all diagrams/tables used must also be numbered, labeled, and referenced.

In this assessment the following learning outcomes will be covered:

LO 1. Understand the concepts and theories in international marketing for consumer and business products and services;

LO 2. Apply these concepts and theories in the analysis of case examples;

LO 3. Apply these concepts and theories for developing a marketing strategy for a company of their choice.