Choose a brand of your choice and assess how well this brand has engaged its prospective customers through an ad campaign that is featured on any social media channel.
In your assessment, you will need to show multiple screenshots of one ad campaign that this brand has placed on the social media channel.
We have covered the Brand Resonance Model in this course to explain how engagement with an audience can be achieved. You are required to apply the model to support your assessment.
Due to the limitation in word count, you do not need to introduce the background of the brand or the model, thus you will need to be succinct but clear in your answer.
You need not be confined to successful ad campaigns. You may also choose an ad campaign that you think this brand has done poorly.
