BUSM 3200: You are Required to Conduct Strategic Analyses for Bunning Warehouse: Strategic Management Assignment, RMIT, Singapore

Assignment Brief:

You are required to conduct strategic analyses for Bunning Warehouse, a division of Wesfarmers (Corporation) which is a publicly listed company (https://www.wesfarmers.com.au/), for this assignment.

The focus of this assignment will be on Bunnings Warehouse (the organization hereafter for short), an Australian houseware hardware retail chain. You are advised to conduct research such as Internet searching for industry and media reports, and browsing the website and annual reports of Wesfarmers (https://www.wesfarmers.com.au/investor-centre) and other relevant organizations.

Write a 1,500-word report, excluding references and appendix. In this report, you are required to perform the following tasks:

1. Describe briefly the background information (strategic context) of the organization.

This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets, and financial performance of the organization selected.

2. Conduct a macro-environment analysis for the entire industry (the Australian household hardware industry) within which the organization operates.

You should use the analytical frameworks provided in the textbook. Foci are on:

• the understanding of the purpose of this analysis,
• the identification of key factors and their implications in terms of key opportunities and threats, and
• the discussion of their overall impact on the industry growth in the future.

Draw your conclusion based on your macro-environment analysis.

3. Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required to pay attention to:

• the purpose of this analysis,
• the inter-connectedness of different aspects of the competitive forces,
• the links between the competitive forces and macro-environment, and
• their overall impact on the industry and the organization selected in terms of main driving forces in the competitive environment.

Draw your conclusions based on your five-force analyses.