BUSM 3125: Identify Those Resources and Competences of the Organization: Strategic Management Assignment, RMIT,, Singapore

Assessment Details:

The assessment will be explained and discussed in Module 4. Write a 6000 word (Max) report, including 200 words of Executive Summary, but excluding references and appendix. You are required to continuously focus on the residential aged care division (the organization hereafter) of Regis Healthcare and conduct strategic capability analysis, propose one strategic initiative for the organization encompassing a three-year time horizon.

Moreover, you need to integrate the findings and feedback from your first assignment and then to build upon them to create an actionable strategy implementation plan and its evaluation. The plan has to be achievable and realistic. You have to clearly demonstrate what the strategic initiative is, why your plan can help the organization achieve and maintain a sustainable competitive advantage, and how this plan can be implemented and evaluated.

Specifically, you are required to perform the following tasks in this report:

1. Identify those resources and competences of the organization that is likely to provide a sustainable competitive advantage. Justify why these resources and competencies can be regarded as strategic capabilities using the four criteria (VRIO) covered in the textbook.

2. Identify and discuss the current generic type of business strategy the organization implements by examining its strategy statement and/or its value chain activities.

3. Propose ONE new strategic initiative for the organization to implement. This initiative can be a major functional initiative, such as marketing, use of technology, product (service) innovation/development, and M&A. Describe its contents in detail and justify why it is strategic.

4. Evaluate the suitability of your strategic initiative by referring to the findings of your assignment 1, particularly the external environment of the organisation, and its strategic capabilities and current business strategy as identified in this assignment.

5. Develop a strategic implementation plan that primarily focuses on the following areas:

a. What needs to be changed to implement the strategy? and Why?
b. How will the changes propose to be managed and implemented?

6. Explain how the organization can measure the strategic initiative you proposed. Focus specifically on:

a. A set of key success measures for the strategic initiative, using Balanced Scorecard.
b. Draw a strategy map that indicates the key success measures and their hierarchical relationships.