BUS629 Strategic Marketing – Assignment 2

Select an organization that you are familiar with. This could be the same organisation used in assignment 1.

You are required to produce a 2000 word report which critically appraises the organisation’s current Marketing Strategy.

In order to do this, you should build upon the findings from your situational analysis from Assignment 1 in order to recommend what strategic marketing options the company could consider and how these might be implemented.

The report :

1. Building on the findings of your situational analysis in Assignment 1 you are asked to produce a report which critically appraises the marketing situation of the organisation and the strategic marketing options open to it.
2. Identify growth opportunities from these options and outline a creative and innovative marketing strategy to exploit this to gain competitive advantage for the organisation in the market place.
3. How can this strategy be implemented, monitored and controlled?