| University | Birmingham City University (BCU) |
| Subject | BUS6057: Business Process And Systems |
“Since its inception in 1978, B&M has been an enduring force in shaping the UK retail landscape with its traditional ‘brick-and-mortar’ approach. Renowned for its commitment to delivering value-driven offerings, the company has cultivated a reputation that transcends mere products, embracing environmental responsibility and a shared vision of achieving a NetZero future.
Even in the face of challenging lockdown periods, B&M has exhibited resilience, positioning itself at the intersection of conventional economic stability and an emerging ecological consciousness. Operating a sprawling network of 700 physical stores across the nation, B&M has firmly established itself in the hearts of UK shoppers by providing a blend of quality and affordability through its in-person shopping experience.
However, the company’s allegiance to this traditional approach has gradually evolved, incorporating sustainability and environmental awareness as core pillars in its growth trajectory. In the latest fiscal year ending on March 25, 2023, B&M revealed a 17% dip in pre-tax profits amounting to £436 million. Surprisingly, though, the company managed to achieve a 6.6% increase in sales, totaling £4.98 billion. Notably, these figures exceeded pre-pandemic levels by an impressive margin of 30.7%.
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In the face of daunting economic challenges and cost pressures, B&M’s Chief Executive, Alejandro Russo, expressed contentment in the company’s adept navigation of the intricate landscape. He emphasized the company’s commitment to maintaining competitive pricing and unwavering value, projecting a positive outlook for enhancing both sales and profits in the coming year, even amid ongoing economic uncertainties.
However, in the ever-evolving landscape of consumer shopping preferences, B&M faces a significant crossroads. As the market witnesses a surge in online shopping and virtual retail experiences, B&M is compelled to reconsider its business model and explore avenues for transitioning into a new hybrid paradigm. This transformation involves seamlessly integrating its traditional physical stores with an innovative virtual presence, enabling the company to harness the benefits of both realms.
As B&M embarks on this transformative journey, it must grapple with a range of challenges while also tapping into the potential opportunities that lie ahead. Comparatively, in the realm of online retail supermarkets, industry giants such as Asda and Morrisons have capitalized on the surge in online shopping. These companies have effectively leveraged their digital platforms to provide customers with convenient access to a wide array of products.
The competitive landscape in this space has prompted B&M to reimagine its strategy and adopt a hybrid model that combines the strengths of in-person shopping with the convenience of online retail.”
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