| University | Birmingham City University (BCU) |
| Subject | BUS6057:Business Process And Systems |
Part 1
Evaluate existing business processes by applying appropriate concepts, theories, and methods
Using the specific operations performance objectives it can be argued that Primark UK is focused on satisfying its customers’ requirements for fast and dependable services at a reasonable market price, through strategic partnerships that assist its customers to improve the services they offer (value for customers). Specifically, you should:
- Outline the essential components for ‘effective business operations management (creating value for the customer) for Primark’s operation within the UK.
- Use a soft systems methodology to evaluate the issues Primark UK might face if they decide to introduce hybrid facilities to allow their customers to continue shopping in-store, as well as ‘order goods online and have these delivered to the door’ to compete in the marketplace. Support your discussion with appropriate business operations and business process models (i.e. the five operation objectives and the Four Vs (volume, variety, variation, and visibility), customer value, the service gap model, etc.)
- You should compare and contrast different operations models used by the sector in which Primark UK operates and recommends appropriate solutions to continue being competitive in the market, make it easier for customers to select and buy their products (issues to consider centralized/decentralized inventory and delivery chain, customer value chain, cost implications, sustainability, and business ethics, etc.).
- Comparison of different solutions with costing and choose one solution to take forward with reasoning. Business process issues to consider: What are the main elements of the service concept, and are these of equal importance to all customers? What trade-offs have had to be made in the design to deliver a quality service package to all of Primark’s customers
- Keep in mind that nowadays enterprises’ sustainable operations are expected by consumers and other stakeholders in the UK society (keeping in mind the possible technological and environmental (CO2) impact and the parcel conundrum)
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Part 2
For the new system you should include Root Definition, CATWOE, and produce a detailed “Rich Picture” (hand drawn) to fully illustrate your answer. Your rich picture must indicate the problems well as the solution.
By means of a Business Process Plan (BPP) illustrate the changes including “AS IS” and “TO BE”. Brief explanations of both plans are required and support your discussions with relevant literature. You must follow the Business Process Management (BPM) standards covered in the class. Part three is the implementation of the new process (“TO BE”); failure not to include the BPP may result in marks not being awarded for part three
Part 3
Discuss how the Primark’s managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new process (“TO BE” business process plan from part two).
Using a Balanced Scorecard, discuss how the business performance can be measured post-implementation (refer to the last three years of company annual reports and any other relevant data for improvement and target trends for Primark UK).
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