BUS368: Describe your product or service innovation and Examine why it can be considered an innovation: Innovation Management and Digital Transformation Assignment, SUSS, Singapore

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University Singapore University of Social Science (SUSS)
Subject BUS368: Innovation Management and Digital Transformation

Question 1
(a) Suggest a practical service or product innovation for the case scenario described above. Describe your product or service innovation. Examine why it can be considered an innovation.

(b) Describe any three (3) options for protecting an innovation. Debate the most suitable option for protecting your product or service innovation discussed in question 1(a).

Question 2
(a) Propose the new product or new service development process required to realize your product or service innovation in question 1(a). What would be the differences between the product development and service development processes?

(b) Show how your suggested idea in question 1a is social innovation? Illustrate how digital technologies can be deployed to support your innovation and related business processes.

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