BUS225: Evaluate service and retail businesses using marketing theories, concepts and tools: Services Relationship and Retail Marketing Assignment, MU, Singapore

Learning Outcomes

• Evaluate service and retail businesses using marketing theories,
  concepts and tools.
• Design and apply a Service Blueprint to evaluate customer touchpoints
  Distinguish differences between products and services and apply
  appropriate theories and tools in developing solutions.
• Differentiate customer service experiences according to context,
  culture and situation.
•  Explain contemporary service-related trends and identify ethical
  issues where consumers may need protection in services.