| University | Murdoch University (MU) |
| Subject | BUS225: Services Relationship and Retail Marketing |
Learning Outcomes
- Evaluate service and retail businesses using marketing theories,
concepts and tools. - Design and apply a Service Blueprint to evaluate customer touchpoints
Distinguish differences between products and services and apply
appropriate theories and tools in developing solutions. - Differentiate customer service experiences according to context,
culture and situation. - Explain contemporary service-related trends and identify ethical
issues where consumers may need protection in services.
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