BUS204: Understand the importance of a sound strategy to a company’s long-term success. Explain why it is important: Business Excellence Essay, SUSS, Singapore

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University Singapore University of Social Science (SUSS)
Subject BUS204: Business Excellence
  1. Understand the importance of a sound strategy to a company’s long-term success.
  2. Explain why it is important for a company to have a viable business model.
  3. Identify the different strategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage.
  4. Understand that a company’s strategy tends to evolve over time because of changing circumstances and ongoing management efforts
    to improve the company’s strategy.
  5. Learn the three tests of a winning strategy.

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