Project Title: This refers to the title of the Project Proposal. While there is no limit to the length of the Project title, it is not common for the entire title to be more than a single sentence of 50 words (maximum).
Introduction: One must be able to adequately describe the business problem at hand as well as translate that into clear business analytics problem. In cases where the content of this chapter is not substantive, one could combine both Introduction and Literature Review into a single chapter so that the Literature Review could serve as the starting point of the project.
Literature Review. A proper literature survey covers an appropriate selection of relevant references that could be in the form of journal articles or books.
The Literature Review should also adequately summarise each of these references and there should be a minimum of three of these references in the Project Proposal. Such summaries could include details of the analysis done so that a comparison could be made with the results obtained.
