Advertising and Promotion Assignment, Singapore

Assessment 2 Report Structure:

Introduction (Approx. 200 words)

• Brief overview of the assignment
• Mention the use of your previous assessment (Assessment 1)
• Introduction to the advertising context

Section 1: What did your team advertise and how successful do you feel the result was? (Approx. 500 words)

• Team’s advertisement: Describe the product/service your team advertised.
• Objectives: What were the objectives of the advertisement?
• Outcome: Assess how successful the advertisement was based on specific metrics (e.g., sales, engagement, brand awareness).
• Critical evaluation: Compare expected results vs. actual results, identifying areas of success and improvement.

Section 2: What did the exercise help you to learn about advertising strategy development? (Approx. 500 words)

• Advertising strategy: Define what advertising strategy is and how it was developed during the exercise.
• Strategic learning: Discuss the key lessons learned about developing an advertising strategy.
• Context in the advertising industry: Relate your experience to broader industry trends and practices.

Section 3: What did the exercise help you to learn about the advertising creative development process? (Approx. 500 words)

• Creative development: Define the advertising creative process.
• Learning outcomes: What did you learn about the creative aspects, such as brainstorming, designing, and finalizing the advertisement?
• Real-world context: Discuss how the process aligns with actual industry standards and creative practices.

Section 4: What was the media plan for your advertisement and how successful do you feel that it could be? (Approx. 500 words)

• Media plan: Outline the media strategy and channels chosen for the advertisement (TV, digital, print, social media, etc.).
• Media selection rationale: Explain why those specific media channels were chosen.
• Evaluation: Assess the potential success of the media plan, referencing real-world industry data or case studies.

Section 5: Were there ethical issues around the ad and how might these be addressed? (Approx. 500 words)

• Ethical considerations: Identify any ethical concerns related to your advertisement.
• Potential issues: Address concerns such as cultural sensitivity, stereotypes, environmental impact, and transparency.
• Resolution strategies: Discuss how the issues could be mitigated or resolved within an advertising context.

Conclusion (Approx. 200 words)

• Summary of findings: Recap the key points from all five sections.
• Reflection on learning: Briefly reflect on how the assignment enhanced your understanding of the advertising process.
• Implications for the industry: End with a note on how your experience and findings can be applied to the broader advertising industry.

References (Harvard Style)

List of all references used in the report, including academic papers, industry blogs, and any other sources consulted.

Planning and Time Management (SUPER PLAN)