|University||National University of Singapore (NUS)|
The project analysis and discussion are on the firm, Grab, a ride-hailing and delivery services platform:
- Analyze the market competitive environment that the firm/platform operates in. Your analysis should include the number of competitors in this market, the size of the firms relative to the competitors, and the ability of the firms to influence prices.
- Evaluate the pricing strategies of the firm/platform and how these strategies can improve the firm’s bottom line. Discuss in relation to concepts such as 1st, 2nd, and 3rd-degree Price Discrimination, bundling and tying, and other pricing strategies. Predatory. Competitor pricing. Dynamic Price strategy
- Analyze the firm/platform strategies to grow the business, reach a critical mass and create barriers to entry
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