300MKT: The final complete project is the culmination of your independent research study: Advanced Marketing Study Course Work, CU, Singapore

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University Coventry University (CU)
Subject 300MKT: Advanced Marketing Study


The final complete project is the culmination of your independent research study. It should incorporate your abstract, introduction, updated literature review, methodology, findings, analysis, and conclusions. It should be fully and accurately referenced in Coventry University APA Referencing Style and should include your research instrument (e.g., questionnaire), ethics documents, and proof of ethics approval.

You should aim to complete a draft of your project at least two weeks before the submission date so that you can submit it to your supervisor for feedback. Alternatively, you may submit draft chapters to your supervisor as and when you complete them for feedback. You are advised to discuss which approach your supervisor prefers and adhere to that. It is not advisable to leave it all to the last minute and submit the full project to your supervisor a few days before as they may well not have time to provide feedback to you to enable you to improve your work.

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