300MKT Project Proposal – Practical experience in designing a research proposal, Singapore

Overview:

This assessment item gives you practical experience in designing a research proposal in accordance with the requirements of objectivity and research methods. This assignment is designed to initiate your thinking about what aspect(s) of marketing you might be interested in studying. It is an important opportunity to put your early thoughts down on paper, and receive constructive input. Your ideas and thinking might change significantly after receiving feedback on this first assignment as research is an inherently iterative process.

The preliminary ethics form must also be submitted, it will give your supervisor an indication of your methodology plans and an early warning flag should you be planning to do anything that is unlikely to be approved by the ethics committee.

Appendix 1

Background (Estimated word count of up to 300 words):

A brief description, a couple of paragraphs explaining the main area of research. Provide contextual reasons as to why the study needs to be undertaken. You may need to cite some applied literature (i.e. newspaper articles, websites) alongside academic material in setting up the background to your research. It is expected that there will be at least some references cited in this assignment. You will need to do some reading around the issue(s) you intend to study.

Research Questions and Objectives (Estimated word count of up to 300 words):

Your research aim statement provides an overarching position on what your research aims to do.  Research objectives are more specific statements that add up to the whole, and have a direct link to the research aim statement. Around three research objectives are optimal. Three numbered bullet points articulating your research objectives are required here. Each bullet point is not to exceed one sentence. Again, precise wording is necessary and will be closely scrutinised by the marker.

Method (Estimated word count of up to 400 words):

Research Design:

Explain briefly what research method or methods might be used to uncover the answer to your research question. e.g., do you intend to use an online survey questionnaire, or undertake in-depth interviews with tourists? Very briefly justify why your method(s) are appropriate for your intended study. One solid paragraph is expected for this aspect of the assignment.

Data Collection:

Outline the kind of data you will need to answer your question. For example, do you require quantitative data collected from hotel managers in Sydney? Do you require qualitative data from international flight attendants? What is the nature of the information you require? Justify why you have identified this type of information in light of your research aim and objectives. One paragraph is sufficient.

Timescale (Estimated 50 words):

Outline your research into activities and provide a plan schedule of the research. A  gantt Chart needs to be provided to reveal all activities included.