210MKT: MARRYBROWN, the winner of numerous domestic and international franchise industry awards, is proudly Malaysian-owned: Marketing Planning Course Work, AUB, Singapore

University American University of Beirut (AUB)
Subject 210MKT: Marketing Planning

MARRYBROWN, the winner of numerous domestic and international franchise industry awards, is proudly Malaysian-owned and has over 30 years of franchise experience under its belt. The homegrown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia, China, Indonesia, India, Sri Lanka, Maldives, Africa, the Middle East, and Myanmar.

The halal menu features a wide variety of tasty meals including Crispy Chicken, Delicious Satay Burger, Nasi Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger foods, salads, fun fries, and a range of hot and cold beverages and desserts – the only one of its kind in town and really “something different “ for everyone.

Marrybrown was founded in 1981, as a restaurant company that operates and franchises Marrybrown restaurants, in 15 countries throughout Asia, the Middle East, and Africa. Marrybrown is among the nation’s leading fast-food chains, with more than 130 quick-serving restaurants in Malaysia and more than 350 international restaurants. As the first major fast-food chain to develop and expand the concept of “Something Different” experiences. Marrybrown has always emphasized halal products serving millions of guests worldwide.

As a winner of numerous awards, Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a global food service organization and a worldwide brand. Marrybrown pioneered a number of firsts in the quick-serve industry. It was the first major fast-food chain that introduced menu items that are now staples on most fast-food menu boards, including Rice based products, Chicken Porridge, Sate burger, and Curry Kari.

Today, Marrybrown offers a broad selection of distinctive, innovative products targeted at the fast-food consumer. Chicken represents the core of the menu, including the signature Lucky Plate, Chicken Porridge, Nasi Marrybrown the 100% Black Pepper Chicken-A-Licious. And, because value is important to fast-food customers, the company also offers value-priced products on “All-Time snacks,” including muffins, and burgers.

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