| University | Coventry University (CU) |
| Subject | 2008MKT: Digital Analytics |
Learning Outcomes
- Discuss the evolution of digital marketing along with the emergence of
advanced search engine and click stream mechanism. - Apply the search engine optimization procedure along with effective web
design for effective navigation and conversion. - Analyze, assess, and evaluate the fundamentals of data capture
the mechanism, data segmentation, and application of analytics to marketing
strategy.
This assignment requires you to complete the following:
- Discuss the evolving role of the modern website and how digital analytics has changed the way it is being used in the overall digital marketing strategy, using the theories and framework that you have learned in the curriculum.
- Use the digital analytics framework, to analyze and evaluate the Online Fashion Clothing Store: Love Bonito as an organization. Identify its business goals, marketing objectives, and key performance indexes.
- Using web analysis tools, applying digital marketing software and theory/theoretical framework, analyze and evaluate Love Bonito, highlighting its efficacy in meeting its marketing objectives and organizational goals.
- Recommend how Love Bonito can improve their digital strategy for the future, focusing solely on its website strategy.
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