How To Plan The MKT373 Group Video Presentation And 15-Slide Deck

Your group has a PropertyGuru brief, four members, a 15-minute video, a 15-slide deck and a Group CMO as the imagined audience. Nobody has opened the slides yet, and someone has already suggested “just using ChatGPT for the plan”. That is the point at which this MKT373 Group-Based Assignment is won or lost.

Quick answer: plan the MKT373 group video presentation backwards from the clock. Give each of the four questions about three minutes and one slide block, assign one lead presenter per question, decide the portfolio split and influencer criteria before designing anything, and keep a running log of every generative AI prompt for the attribution table.

What markers see in an MKT373 group video and deck

The brief for the July 2026 presentation splits marks into video and deck, each worth 12.5% of the module. For both, content carries 80% and delivery or design 20%. So a well-designed deck with a thin argument loses most of its marks, and a plain deck with sharp reasoning keeps most of them.

The four questions carry equal weight. That detail changes how you plan: a group that spends eight minutes on the AI-feature content plans and squeezes the Instagram, influencer and Stackedhomes analysis into three has, in effect, underweighted three-quarters of the marks.

How to split 15 slides and 15 minutes

The limits are 15 minutes and 15 content slides, excluding cover, thank-you and reference slides. Most groups waste their allowance on an agenda slide and a company-history slide. Give PropertyGuru one slide of context and move on, because the CMO already knows the company.

A workable pattern is context in slides one and two, the two content plans in slides three to seven, Instagram in slides eight to ten, creators in eleven and twelve, Stackedhomes in thirteen and fourteen, and a roadmap in fifteen. Our MKT373 GBA model-answer extract shows this plan with timings. It is for reference only and should not be submitted as your own work.

Who presents what

Every member has to present, so give each person an owned question rather than a slide count. The cleanest pattern is one lead per question, with the two weakest speakers handed the shorter blocks. Agree handovers in advance: the last sentence of one member should set up the first of the next. Rehearse the full run to 14:30, not 15:00, because recorded videos drift long.

If you need general teamwork advice on conflict and workload, the older guide on writing a group-based assignment covers that side. This post deals only with the content-strategy tasks.

Content portfolio percentages: build the logic first

The Instagram question asks for a split between seeker, agent or developer, and both-sided content. Markers are not checking whether your numbers match theirs. They are checking whether the numbers follow from the audit and the platform’s strategy.

A defensible chain runs in four steps. First, count a sample of 2026 posts and code them by audience. Second, judge who the channel mainly reaches. Third, set the split to correct the gap you found. Fourth, name what you would review after a quarter. Two-sided market thinking from Eisenmann, Parker and Van Alstyne (2006) gives you the vocabulary: both sides must be served, but not equally on every channel.

A planning table for the split

Influencer fit: the criteria that hold up in a viva

Choosing creators because they are famous is the easiest way to lose marks in Q3. The brief names four existing accounts, and one of them is not property-focused. Evaluating them with the same criteria, applied honestly, is what shows judgement.

Use five criteria: audience fit, content relevance, engagement quality, credibility and match to the communication objective. Hollebeek and Macky (2019) connect digital content to engagement, trust and value, and Lou and Yuan (2019) show that message value and credibility shape trust in branded content, so both give you citable support. Do not quote follower or engagement numbers you have not checked yourselves on the live account.

For new influencers, describe the creator and link each proposal to an objective: a personal-finance explainer for GuruGPT trial, for instance, or a renovation creator for brand trust among new owners. Name real handles only after you have inspected their audience.

The generative AI attribution table

The brief allows generative AI but requires a table listing the tool, the prompts, the output and your adaptations. The table is a graded transparency exercise, and a viva may ask you to explain any line.

Start the log on day one in a shared document. Paste each prompt, paste a short summary of the output, and write one sentence on what the group changed. Groups that reconstruct this the night before invent vague entries such as “adapted for the brief”, and a marker can see that. For a deeper treatment of declaring AI use, see our guide on using ChatGPT for assignments in Singapore.

Checklist before you record

• Each of the four questions gets roughly equal time.
• Both content plans name a specific segment, a channel and one sample piece.
• The Instagram audit has real counts, and unchecked numbers are removed.
• The portfolio split adds to 100% and has a review point.
• Creator decisions use the same criteria for every account.
• The Stackedhomes format is one named format, with its structure drawn out.
• Every member speaks, and the AI table matches your real prompt log.
• The video has been timed end to end.

If your outline is ready but the argument feels thin, our marketing assignment help team can review it against the marking criteria. Groups with a written case component can also use case study assignment help.

Common mistakes in this assessment

The first is treating the AI features as the story. GuruGPT and AIME matter only through the audiences they serve, so open every content plan with the person, not the product. The second is a recommended percentage with no audit behind it. The third is the Stackedhomes question: groups describe the account’s popularity and forget the second half, which asks for a specific post format and a new PropertyGuru series.

A fourth, quieter mistake is design time. Only 20% of slide marks go to design, so spend your last hour tightening the reasoning, not the animation. Our post on improving presentation skills is worth a read for delivery habits, and the PowerPoint presentation writing help page explains what a deck review can cover.

What students usually worry about

Students most often ask how to prove an equal contribution, whether AI use will count against them and how to critique an account without verified numbers. The short answers: keep a contribution record, declare AI use fully, and describe patterns qualitatively when you cannot check a figure. Browse the SUSS assignment questions to see how other briefs are framed, and read student reviews if you are weighing outside support.

Our team’s marketing specialists, including Priscilla Tan, who holds a Bachelor’s degree in Marketing from the National University of Singapore, can give guidance on structure. The service provides model answers and academic support, and you remain responsible for following SUSS rules on your own submission.

Frequently asked questions

How many slides can we use in the MKT373 group presentation?

The limit is 15 slides, not counting the cover, thank-you and reference slides. The video can run up to 15 minutes. Plan about one minute per slide on average, but let heavier analysis slides run longer and context slides run shorter so the four questions stay evenly weighted.

Does every group member need to speak in the video?

Yes. The brief requires each member to present. Give each person ownership of a question and a clear handover, and make sure the speaking time is reasonably even. A silent member can lose marks on the presentation component.

Can we use ChatGPT for the MKT373 group assignment?

Generative AI is allowed if you attribute it. You must provide a table with the tool, prompts, outputs and your adaptations, and a viva is possible. Use AI to brainstorm or draft options, then check every claim yourselves and rewrite in the group’s own analysis.

How do we decide the seeker versus agent percentage split?

Audit a sample of recent posts, decide who the channel mainly reaches, and set a split that corrects any imbalance. Then justify each share in a sentence and add a review point. Markers reward reasoning more than any particular percentage.

What if we cannot verify an influencer’s follower numbers?

Do not state them. Assess audience fit, content relevance and credibility from what you can observe on the account, and say that you did so. Qualitative evidence from the live profile is acceptable; invented or remembered figures are not.

How should we approach the Stackedhomes question?

Compare content vision first, then choose one popular post format that PropertyGuru does not currently use. Draw out the format’s structure, such as hook, evidence and verdict, and propose a recurring PropertyGuru series built on it, using the platform’s own data or tools.

Open the brief, set the clock, and assign the four questions before anyone touches a slide. If a decision is still stuck, our SUSS assignment help page lists how to get guidance before your recording deadline.

References

Eisenmann, T., Parker, G., & Van Alstyne, M. W. (2006). Strategies for two-sided markets. Harvard Business Review, 84(10), 92–101.

Hollebeek, L. D., & Macky, K. (2019). Digital content marketing’s role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. Journal of Interactive Marketing, 45, 27–41. https://doi.org/10.1016/j.intmar.2018.07.003

Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501