| University | Singapore Management University (SMU) |
| Subject | Management |
Part 1:
Porter’s Value Chain is made up of Primary Stages and Support Activities. Use a matrix to show how Porter’s Value Chain can be used to make decisions about which of Porter’s Generic Strategies is appropriate for a company to use.
To do this, set up a table that lists each of Porter’s Generic Strategies as a column heading and each of the primary stages and support activities of Porter’s Value Chain as rows.
Fill in the appropriate cells to explain where the value chain analysis may provide insights into the different strategy type options. Use examples to aid your description.
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Part 2:
Use a matrix to show how a PESTLE analysis can be used to provide insights into how each element of Porter’s 5 Forces may change going into the future.
To do this, set up a table that lists each of Porter’s 5 Forces as a column heading and each of the PESTLE elements as rows.
Fill in the appropriate cells to explain where PESTLE items may influence one of the 5 Forces. Use examples to aid your description.
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