BUS489: Analyze the SEA Group but that This Company is Listed under the Name Sea Limited: Strategy for Business Report, SUSS, Singapore

Assignment Details:

You are asked to analyze the SEA Group but that this company is listed under the name Sea Limited. The website is: www.seagroup.com (Links to an external site.) The Sea Group is a corporation that has 3 main domains of activity: Digital entertainment (Garena), e-commerce (Shopee) and Digital financial services (SeaMonkey).

For the GBA, we ask you to do corporate-level strategy analysis meaning that you need to focus on the corporation itself and not just one business (like Shopee for instance). For corporate-level analysis, the question is: how can the corporation get growth? (At this stage, you are well aware of the different levels of strategy). This is not about how to compete in a specific industry (business-level strategy).

In the financial statements of the corporation, you will find information on how each business unit is doing. Remember, that to think about strategy at the corporate level is to first

1. find out where the growth comes from in the corporation.
2. Is there a business that drives the growth of the corporation?
3. Is there a business that is not doing that well and that should be either boosted or abandoned?
4. Are there markets that are yet untapped?

Questions along those lines help you understand what the corporation should focus on strategically in the future. The Sea Group is a Singapore-based company. When doing the PESTEL, please focus on Singapore. Remember to always be focused and clear and to base your recommendations on your external and internal analyses.

REPORT STRUCTURE

Cover page

On the cover page provide the name of the company and give your Team name and the names of the team members.

Contents

Provide a table of contents for the report and corresponding page numbers.

Executive summary

a. Includes a brief introduction of the company and the issues that the company faces,
b. Followed by brief statements about possible strategies

Introduction

Introducing the company, its activities, its history, its industry.

PART 1: ANALYSIS

Analysis of external factors

c. PESTEL (political, economic, social, technical, environmental, legal) factors

d. Market/industry information, competitor information, consumer preferences, etc.

Analysis of internal factors

e. The type of business, what the subsidiaries/business units are and what business these subsidiaries/business units are in

f. What are the activities that produce value from the company (value chain analysis)

Synthesis of analysis: SWOT (Strengths, Weaknesses, Opportunities and Threats

PART 2: ISSUES AND STRATEGIES

Identification of the strategic issues

1. Identified strategic issues (based on previous external and Internal analyses)

Recommended strategies

1. Proposed strategies (A careful attention should be devoted to the focus and various levels of strategy)
2. Provide information as to how these strategies will be implemented.