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Case Study – Lincoln Electric in China

1. Question 1: How was Lincoln able to grow and prosper for so long in such a difficulty industry that forced out other giants such as General Electric (GE)? What has accounted for Lincoln’s outstanding and enduring success in the US?
2. Question 2: Discuss why Lincoln Electric had to become more global. What were the major factors? Will these factors continue to require even more globalization? Why?
3. Question 3: Given the great success, why did the internationalization thrust of the late 1980s and early 1990s fail? What do you think of Lincoln’s emerging international strategy by the mid-1990s?
4. Question 4: Can Lincoln Electric use all the components of its incentive system in all the other countries in which it operates? What components of the incentive system work in China? Which ones might not work in China, but in the U.S.?

Please draw on the academic literature so support your line of reasoning.