MKT6013 Sustainable Marketing – As an independent marketing consultant, you have been employed by the CEO of a major, Singapore

Assessment Brief

2.1. Scenario
As an independent marketing consultant, you have been employed by the CEO of a major organisation (Local or international) to investigate the sustainability issues facing the industry.

2.2. Required task(s)
You are required to choose a specific local or international organisation and
produce a business report for your chosen organisation which:
1) Identifies key sustainability issues that are currently facing the chosen industry and evaluates the extent to which the organisation is currently addressing these issues  (45 marks)
2) Recommend, with justification, how the organisation could encourage its customer base to adopt pro-sustainable behaviour and identify the challenges of implementing your proposals  (45 marks)