Individual assignment- Identify the advertising tools used by the brand selected, Singapore

Assignment Details:

From a list of selected brands and product categories, pick a brand and critique the advertising style used.

a. American Express
b. Scoot Airlines
c. Gojek Singapore
d. ION Singapore
e. Club 21 Singapore
f.  P.S Café Singapore
g. Oreo (biscuit)

The report should cover following areas:

1. Introduction
2. Body – Identify the advertising tools used by the brand selected. Use screenshots to support the discussion where possible – attached / poster/ print ad or magazine (critique)
3. Evaluate the success of the tools used / Campaign result
4. Recommendations – 2 advertising centric changes
5. Conclusion
6. Reference – at least 10

Notes for individual assignment:

Either choose the brand as a whole to critique on its advertising style; go back to when they first started OR Pick a campaign by a company to critique the advertising style of the campaign; a period of time, start to the end of the campaign

Find out what kind of channels they are using. Channels and tactics are different.

Channels include traditional (newspaper, radio, print and broadcast) and online (website, media, a platform)