| University | Singapore University of Social Science (SUSS) |
| Subject | Digital Marketing Analytics & Strategy |
Individual Strategic Digital Marketing Plan
This assignment is designed to assess learning outcomes:
- Discuss the evolution of digital marketing along with emergence of advanced search engine and click stream mechanism.
- Evaluate and implement Search Engine Optimisation (SEO) activities along with the analysis of effective web design for effective navigation and conversion
- Analyse, assess, and evaluate the fundamentals of data capture mechanism, data segmentation and application of analytics to digital marketing strategy.
The assignment requires you to complete the following:
- Review academic literature and discuss the role of digital analytics and website in digital marketing strategy.
- Use various analysis tools, including digital marketing software and theory/theoretical framework, to analyse and evaluate the https://hyloathletics.com
- Offer two specific recommendations for Hylo Athletics. Firstly, how can they improve their digital strategy, focusing on the website. Secondly, what analytics might they access to develop insights into their marketing strategy.
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