| University | Birmingham City University (BCU) |
| Subject | BUS6061: E-Business |
Analyse And Classify An Organization’s Current E-Business Strategy, Identifying Its Strengths And Weaknesses Relative To Those Of Its Direct Competitors. Effective analysis and classification of an organization’s current e-business strategy require thoroughly researching their direct competitors’ projects and identifying the strengths and weaknesses that set them apart.
In order to construct a meaningful comparison of the two firms, it is essential to consider aspects such as online presence, customer service delivery, and digital marketing approaches. By evaluating these areas in an objective manner, relevant insights can be garnered about each business, and observed differences among them are highlighted.
Thereafter a comparative summary quantifying any advantages or disadvantages in the incumbent’s e-business strategy versus those of their peers can be formulated.
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