STRM083: Based on an analysis of the current external and internal environment, evaluate the suitability of Aldi’s competitive strategy: Dynamics of Strategy Assignment, UoN, Singapore

Learning Outcomes

• Identify and critically appraise organizational vision and advantage factors to inform and select strategies for the organization to thrive.
• Critically evaluate strategies linked to responding to external environments (fit strategies) and contrast them to strategies linked to core competencies (stretch strategies).
• Demonstrate the ability to design a viable strategy for an organization, which takes account of the reality of strategic decision-making and makes appropriate recommendations.
• Communicate effectively with specialist and non-specialist audiences about difficult and/or complex concepts
• Communicate effectively with specialist and non-specialist audiences about difficult and/ or complex concepts.

Task

1. Based on an analysis of the current external and internal environment, evaluate the suitability of Aldi’s competitive strategy.
2. How can Aldi sustain its competitive advantage and create greater value than its competitors?
3. Using appropriate academic models, evaluate and analyze specific capabilities the organization has to address strategy implementation challenges.