| University | Institute of Technical Education (ITE) College East |
| Subject | Omnichannel Retailing |
- Description of retailer and competitor, including identification of main target audience for each.
- Identify and describe four main challenges or opportunities faced by the retailer’s industry. Be sure to reference the source of this information.
- Store layout and position of the store within the shopping center – your analysis should focus on the main strengths and weaknesses compared to the competitor. Reference any information sources.
- Customer Service – your analysis should focus on the main strengths and weaknesses compared to the competitor. Reference any information sources.
- Promotion – your analysis should focus on the main strengths and weaknesses compared to the competitor. Reference any information sources
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