| University | University of Queensland (UOQ) |
| Subject | Marketing |
Old Chang Kee
Identify and discuss the purchase decision process and consumer involvement that applies to the consumers for the brand.
5 stages of the purchase decision process:
- Problem Recognition: Perceiving a need
- Information Search: Seeking Value
- Alternative Evaluation: Accessing the value
- Purchase Decision: Buying value
- Post Buying Behaviour: Value in Consumption or use.
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