BUS1704: Brief Introduction of your Chosen Organization You can also Explain Briefly why this Organization is Chosen for Analysis: Integrated Communications Report, RMIT, Singapore

Content page

1.0 Introduction
2.0 Current Approach to Integrated Communications
3.0 Techniques and Resources to Build Cross-Functional Relationship
4.0 Evaluation of the Role of Communications in Delivering Value to Stakeholders
5.0 Practical Application of Communication Tools
6.0 Marketing Communications Plan
7.0 Summary

References

Section 1.0: A brief introduction of your chosen organization. You can also explain briefly why this organization is chosen for analysis. The objectives of this report should be clearly stated.

Section 2.0: You should clearly identify the current approach to integrated communications in the organization of your choice. You have to back up your claims with relevant facts and evidence. In other words, in-text citations must be included.

Section 3.0: You are to clearly identify the techniques and resources needed to build cross-functional relationships in the context of the organization you have chosen. Please be reminded to included relevant in-text citations.

Section 4.0: You are to provide a critical evaluation of the role of communications in delivering value to stakeholders. In other words, you have to first all identity all relevant stakeholders before evaluating the value that can be delivered to them. It might be useful for you to accomplish this task with the use of a relevant table.

Section 5.0: You have to consider the practical application of communication tools in the context of the transition to the digital economy. Tradition communications such as giving out pamphlets may have limited use as we transit to the digital economy. Hence, you ought to consider what communication tools you will be using and how you are going to use them.

Section 6.0: You are to design a marketing communications plan that is to be divided clearly into different stages and steps. This implies that for anyone who is looking at your plan, he or will be able to follow it and to do what is required as stated on the plan. The word count for

Section 7.0: You should not be churning out further pointers. You should be summarizing the points that you have made in the previous sections. This is not a section for you to bring in new ideas.