Recommendation on Internalization Strategy Options of a Hospitality Organisation: International Hospitality and Tourism Management Coursework, CU, Singapore

MODULE TITLE: 347CL International Business Strategy 2021/2022

Learning Outcomes Assessed

This coursework aims to assess the following learning outcome or LO(s):

LO1: Demonstrate a sound appreciation of current strategic management concepts.

LO2: Communicate an in-depth understanding of the complexity of the environment and its applications on the decision-making process.

LO3: Integrate and apply strategic approaches to practical situations in various types of organizations.

LO4: Assess current developments in the organizational environment and alternative responses related to strategy.

LO5: Resolve management problems in the area of strategic management by evaluating alternative outcomes.

LO6: Demonstrate the ability to individually construct and present quantitative and qualitative data and also effectively do same within a team by the application of IT skills and methodological techniques towards contributing to a common set of objectives.

Coursework Title: Management Brief – Recommendation on Internalization Strategy Options of a Hospitality Organisation

Your investors have approved your selection of the international market to invest money in. You have to prepare the following in your 2,500 words Management Brief:

1. Justification on the choice of the international market to enter.

2. Entry strategy will be adapted to enter the international market.

3. Explanation has to be given to HR, globalized culture and sustainable development.

4. Relevant theoretical framework to be used to support the above sections.

5. Please make sure you include a 250-word Executive Summary that does NOT count towards your word limit.