BUS558: Write a Report to be Presented to the Board of Directors Responsible for the Company’s Corporate Social Responsibility Strategy: Corporate Governance and Corporate Social Responsibility Report, SUSS, Singapore

You are expected to conduct an independent piece of research of a company selected from a given list that considers different industries/organizations and management practices across different geographical locations by evaluating how corporate social reasonability practices have been undertaken and critically discuss alternative approaches and solutions.

Using key themes from the module, you need to develop a corporate social responsibility strategy for one of the companies from the following list:
1 – Qantas Airlines
2 – SABMiller Brewery PLC
3 – Nike Inc.
4 – Siemens AG
5 – Hilton Hotel and Resorts

Required

Write a report to be presented to the board of directors responsible for the company’s corporate social responsibility strategy. Your report should include an analysis of the proposed strategy taking into account the following issues:

1. Explore corporate social responsibility in different organizational and national contexts focusing on the six core characteristics of CSR – relate them to the organization of your choice from the case studies pack.

2. Explore the variety of theoretical avenues and the diversity of theoretical concepts in CSR and relate them to the chosen organization.

3. Examine strategic approaches used currently by the chosen corporation in fulfilling their community responsibilities

4. Make recommendations identifying how a more sustainable CSR strategy can be developed for your chosen company. The suggestions should analyse the following aspects:

• How ecological responsibilities could be further enhanced in the chosen
  organization’s corporate strategy
• How the chosen company might enhance social welfare by developing products for consumers or responding to demands from consumers for greater responsibility.
• How the chosen organization might enhance their CSR strategy in regards to the recruitment and retention of employees.

This assignment is designed to assess the achievement of the following learning outcomes:

LO1: Build a systemic framework including both internal and external factors to
identify/examine their impacts to a business’ social responsibility

LO2: Critically evaluate various models of corporate social responsibility and apply to international examples and practical cases

LO3: Identify key social responsibilities related to international businesses and global organisations today in terms of marketing, business, environment and society and elaborate alternatives

LO4: Critically evaluate business practices to articulate debates concerning social responsibilities and response to ethical dilemmas

LO5: Critically review approaches for engaging stakeholders in social responsibility and sustainability programs