MKT6003: Choosing an Organisation Without any Existing E-commerce/e-Business Practice will Result in Student failing the Assessment: Digital Marketing Strategy Assignment, Singapore

MODULE DESCRIPTION

This module explores:

Customers – Understanding how people behave and interact with digital content and marketing.

Creativity – Developing creative and lateral response to digital marketing problems

Communications – Knowledge, and understanding developed related to
communication tools for example websites, web 2.0 applications, and social media platforms

Content – Developing a honed sense of appropriate content. How to drive traffic via content, the tone of voice, web credibility, and authenticity will all be explored.

Community – Ideas around community development, brand advocacy, supporting, nurturing, and leveraging a community are explored.

Commerce – Considerations around e-commerce and selling will be prioritized and how the other major themes addressed will lead to sales

Project Details:
You are required to submit a 3000 words report (not including title page, executive summary, references, and appendices) by the submission deadline. Choose an e-commerce/e-business1 and analyze the following of your chosen organization: –

1. Analyze the E-Environment (Owned, Paid & Earned) for your chosen organization

2. Identify and classify the nature of existing online customers for your chosen e-commerce\e-business

3. Summarize the Strengths and Weaknesses of your chosen organization’s digital marketing strategy.

4. Recommend alternative digital marketing strategies to increase market share and sustainability for your chosen organization